Art Direction ✦ Motion Graphics ✦ Print & Editorial ✦ Paid Social ✦ Merchandise
Client - NotCo
NotCo is a vegan CPG brand with one common goal: to reinvent the food industry — one delicious mouthful at a time.
NotChicken
First launch of the NOTChicken Nuggets and Patties. This shoot was around the idea of indulgence and the “hangry” consumer.
Concept: We all know how we feel when we are “hangry”. We want something satisfying and delicious and we want something NOW. Finally a plant based option that can actually satisfy you. NotChicken Nuggets & NotChicken Patties. Crispy. Crunchy. Flavorful. Juicy. NotChicken will satisfy even the pickiest eaters. Whether you’ve been running from meeting to meeting all day or you’ve been running around the playground, NotChicken is here to quell your hanger… and your kids. #zeroclucks
I carried this campaign from concept ideation to execution and launch date.
Art Director
Brandon Petulla
Photographer
Perretti Photography
Social Media
Ally Fisher
Talent
Miles Andre
Food Stylist
Tiffany Schleigh
#ZEROCLUCKS
#ZEROCLUCKS
NotChicken Campaign
Following our NotChicken shoot campaign, I made a series of digital campaigns for paid social, website, and newsletters.
NotBurger
First launch of the NOTBurger. This shoot was around the idea of idolizing the vegan burger as the “holy grail” of burgers. Emphasizing the indulgence and almost sexy appeal of a tradional Burger. I carried this campaign from concept ideation to execution and launch date.
Art Director
Brandon Petulla
Photographer
Megan Madden
Production
TUGBOAT USA
Social Media
Ally Fisher
Talent
Lauren + Brian Fitzgerald
Food Stylist
Kayla Kelly
Prop Stylist
Paola Andrea
NotBurger Campaign
Following our NOTBURGER shoot campaign, I made a series of digital campaigns for paid social, website, and newsletters.
Packaging
I Designed the packaging front to back for our NOTCHICKEN PATTIES & NOTCHICKEN NUGGETS
NotCo Merchandise
I designed a series of NotCo booklets, tote bags, media merchandise and stickers for our brand.
NotMilk
Small Photoshoot consisting of NOTMilk Whole & Chocolate. This shoot was solely for the use of social media and website usage. I carried this campaign from concept ideation to execution and launch date.
Art Director
Brandon Petulla
Photographer
Perretti Photography
Social Media
Ally Fisher
Talent
Miles Andre
Food Stylist
Tiffany Schleigh
